01394cam a2200301 4500 112938650 TxAuBib 20120831120000.0 110511s2009||||||||||||||||||||||||eng|u 2010455795 9781605294575 1605294578 KZF KZF DLC BTCTA YDXCP BKL TxAuBib Kessler, David A., 1951- The end of overeating : taking control of the insatiable American appetite / David A. Kessler. Emmaus, Pa. : Rodale, 2009. xxii, 330 p. ; 22 cm. Includes bibliographical references and index. Sugar, fat, salt -- The food industry -- Conditioned hypereating emerges -- The theory of treatment -- Food rehab -- The end of overeating. Uncovers the influences that have conditioned people to overeat, explaining how combinations of fat, sugar, and salt; food cues; and the cultural norms that are difficult to ignore have hijacked our brain circuitry, and demonstrates how to regain control. 20110511. Nutrition Psychological aspects. Food habits Psychological aspects. Obesity United States. Food United States Marketing. Food Marketing. Eating customs Psychological aspects.